MSQ Sport + Entertainment Logo

MSQ Sport + Entertainment - a sport & entertainment agency group

Fan culture is constantly evolving. 
And we're tuned in for every future shift. 


We are a generation-defining agency group using the power
of sport and entertainment to create deeper emotional connections
for brands, talent and rights holders. 


Differentiated by creativity.
Amplified by technology.
Enabled by data.

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creativity

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impact

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fans

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passion

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emotion

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connections

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specialists

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experience

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opportunity

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ambition

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global

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scale

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agility

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insight

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human

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technology

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sport

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entertainment

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creativity

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impact

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fans

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passion

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emotion

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connections

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specialists

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experience

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opportunity

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ambition

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global

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scale

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agility

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insight

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human

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technology

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sport

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entertainment

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creativity

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impact

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fans

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passion

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emotion

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connections

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specialists

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experience

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opportunity

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ambition

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global

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scale

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agility

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insight

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human

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technology

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sport

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entertainment

We cut throughwith creativity

We know that world class data and technology will only take you so far. That's why creativity is our dynamite - emotionally connecting with fans in ways that shape culture, and never get lost in the noise.

We know what moves fans

Fan culture is constantly evolving. And we’re tuned in for every future shift. Able to decode fan behaviour with precision and understand audiences in real time - keeping clients ahead of the game.

We build teams of specialists

Driven by experts that know how to win in this emotionally charged world - in partnership with the greatest minds and global specialists from across the creative universe.

We drive Intelligent Acceleration

Fusing technology and human expertise we can intelligently accelerate everything from insight to activation to keep in time with culture and make sure our clients never miss a moment.

We never stand still

We move as fast as culture. With agility built into our approach. Always seeking new ways to build emotional connections between brands, talent, rights holders and fans.

What we do

We have more than 30 years of sponsorship and marketing experience for brands, rights holders & talent. 

Our agency brings together teams of specialists, curated to meet the needs of your brand, opportunity or ambition. 

Delivering exponential impact with fans.
On a global scale. 

We are a full-service sponsorship & partnership marketing
agency with the following services:

Tribes

Tribes is our proprietary data and insight tool, powered by MSQ's insight specialists, Freemavens

It uses advanced analytics to harness and map digital conversations, content, and curiosity at the pace of culture.

It enables clients to deeply understand what makes their audiences tick and how to better connect with them with the right content, in the right place, at the right time.   

Hit connect to join us or find out more.

Steve Martin & Jamie Wynne-Morgan
Agency Founders

ConnectLink to mailto:hello@msqsportandent.com
Steve Martin & Jamie Wynne-Morgan - MSQ Sport + Entertainment Agency Founders