MSQ Sport + Entertainment - a sport & entertainment agency group
Fan culture is constantly evolving.
And we're tuned in for every future shift.
We are a generation-defining agency group using the power
of sport and entertainment to create deeper emotional connections
for brands, talent and rights holders.
Differentiated by creativity.
Amplified by technology.
Enabled by data.
creativity
+impact
+fans
+passion
+emotion
+connections
+specialists
+experience
+opportunity
+ambition
+global
+scale
+agility
+insight
+human
+technology
+sport
+entertainment
+creativity
+impact
+fans
+passion
+emotion
+connections
+specialists
+experience
+opportunity
+ambition
+global
+scale
+agility
+insight
+human
+technology
+sport
+entertainment
+creativity
+impact
+fans
+passion
+emotion
+connections
+specialists
+experience
+opportunity
+ambition
+global
+scale
+agility
+insight
+human
+technology
+sport
+entertainment
We cut throughwith creativity
We know that world class data and technology will only take you so far. That's why creativity is our dynamite - emotionally connecting with fans in ways that shape culture, and never get lost in the noise.
We know what moves fans
Fan culture is constantly evolving. And we’re tuned in for every future shift. Able to decode fan behaviour with precision and understand audiences in real time - keeping clients ahead of the game.
We build teams of specialists
Driven by experts that know how to win in this emotionally charged world - in partnership with the greatest minds and global specialists from across the creative universe.
We drive Intelligent Acceleration
Fusing technology and human expertise we can intelligently accelerate everything from insight to activation to keep in time with culture and make sure our clients never miss a moment.
We never stand still
We move as fast as culture. With agility built into our approach. Always seeking new ways to build emotional connections between brands, talent, rights holders and fans.
What we do
We have more than 30 years of sponsorship and marketing experience for brands, rights holders & talent.
Our agency brings together teams of specialists, curated to meet the needs of your brand, opportunity or ambition.
Delivering exponential impact with fans.
On a global scale.
We are a full-service sponsorship & partnership marketing
agency with the following services:
Tribes
Tribes is our proprietary data and insight tool, powered by MSQ's insight specialists, Freemavens
It uses advanced analytics to harness and map digital conversations, content, and curiosity at the pace of culture.
It enables clients to deeply understand what makes their audiences tick and how to better connect with them with the right content, in the right place, at the right time.
Our three global offices are located in London, New York & Amsterdam.
Please get in touch if you would like to join us or find out more.
London
34 Bow Street
London
WC2E 7AU
New York
598 Broadway
10th Floor
New York NY 10012
Amsterdam
Prinsengracht 769
1017 JZ Amsterdam
Netherlands