28 May 2026

After a breakout few years for women’s sport, we’ve hit the tricky second album moment. The honeymoon phase is over, and now the real work begins. Our Strategy Partner Georgia is joining Amy, Jess, and Jill for an unfiltered conversation about what still needs to change, what genuine parity actually looks like, and how brands and sponsors need to move beyond performative support to drive meaningful impact. Catch the panel at @sxswlondon next week. We’ll see you there!

15 May 2026

Duracell, the new Official Partner of Added Time of LALIGA /// Our team in Amsterdam launched this partnership between two global powerhouses, focused on one of the most decisive moments in world football, a time packed with fan emotion and aligned perfectly with Duracell's unstoppable power and long-lasting performance. Content x creators x experiences x media in Barcelona, topped off with seeing FC Barça win El Clasico and the title.