We created the Hot Seats. Debuting during the Calcutta Cup, they offered lucky customers the chance to enjoy one of the biggest fixtures in Scottish rugby from the cosiest seats in the stadium. Winners received complimentary tickets, food and drinks throughout the game, and Scottish Gas hot water bottles to keep them warm.

The Hot Seats were designed to resemble the living room of Scottish Gas' brand characters, The Things, with blue, fluffy chairs and themed visuals on the surrounding walls, creating a playful, immersive space that felt like stepping straight into The Things' home.

We partnered with The Rugby Guy to create a series of social-first, personality-led content that tapped directly into the Hot Seats activation.