Under Armour Next London
The Breakthrough
Under Armour Next London tests 12,500+ young athletes aged 16-20.
But the programme had no cultural presence. We needed to transform it into something that could dominate social and inspire the next generation.
We needed to turn a grassroots programme into a cultural property.
What We Did
We reimagined the programme as a talent show format—from athlete introductions through camp challenges to celebrating four winners earning 12-month UA sponsorships.
Our team created all content, spotlighting young Londoners refusing to let postcode define potential. We brought in UFC's Paddy Pimblett and Arsenal's Mikel Arteta to amplify the message.
The Breakthrough Result
21K Instagram followers
110K TikTok followers
1.3M likes
